CASSANDRA GOAD
Cassandra Goad is a jewellery designer with a boutique shop based just off Sloane Square. Cassandra approached PBD in search of a new brand narrative.
We wanted to convey the uniqueness of the brand, in the sense that Cassandra is an individual who is closely intertwined with the concept behind each piece, and her own personal touch is a running theme throughout the collections.
Of Norman descent, Cassandra draws upon her own heritage as well as literature and travel to tailor each piece of jewellery to the needs of her clients. It is the bespoke craftsmanship and considered methodology to each design that we wanted to reflect in Cassandra’s identity.
